The cultural imperative to "follow your passion" sounds like a good idea, right? Turns out, it’s lousy advice. The notion that we must be 100% clear on our passion before we start a career, build a business, or launch anything, is not inspiring; it’s paralyzing.
In one of the most viewed TEDx talks with more than 5.5 million views, Stop Searching For Your Passion, award-winning writer, speaker, and brand advisor Terri Trespicio took to task this ubiquitous advice. Drawing on the worlds of leadership, entrepreneurship, art, and comedy, Terri picks up where the talk leaves off, and will show us how to tap our creative genius to craft a business and brand — and life! — that matter.
CODE FOR MEMBERS: BEALUMINARY