Illumination Session: You're the Expert: Owning Your Thought Leadership

Luminary member Lauren Banyar Reich will share what it means to be a thought leader in today’s competitive business landscape using visibility to grow credibility and increase profitability for your business. She will reveal why it’s critical to have a strong point of view, build momentum and provide consistent and clear messages to your key clients, prospects and referral sources. She will also unpack four ways to be seen as a thought leader and share tangible tips for you to begin harnessing the power of thought leadership for your business.

Lauren Banyar Reich has worked with authors, experts and business leaders from around the world on thought leadership campaigns to amplify their presence, build credibility and grow their businesses. The goal is to get our clients get more of what they want – clients, partners, market share, industry buzz, you name it – and more opportunities to speak on, or write about, their unique POV. In her presentation, Lauren will discuss the four pillars of thought leadership and provide concrete takeaway and on-site exercises that will help you and your business to begin – or advance – your thought leadership platform.

For over fifteen years, Lauren Banyar Reich has been helping luxury and lifestyle consumer brands, professional service firms and business thought leaders tell their stories to key audiences and influencers. In early 2015 Lauren founded LBR PR, a boutique agency that combines high-touch service and impactful results with a transparency and authenticity that is unique to the PR world.