Michelle Cordeiro Grant, Founder and CEO of
LIVELY, has spent the tenure of her career creating brands and products for some of the world's largest retailers. She instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria's Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, —one she coined Leisurée— and so LIVELY was born. She and Cate Luzio will discuss going from stable careers to founding a start-up, mentors and valuable lessons learned, and the power of female friendships in founder circles.